Some netizens left a message in the comment area: where is Jia Ling's movie? Is it just to watch her lose weight?
Jia Ling, who has been searching for the first place for many days in a row, finally turned over. Many netizens are tired of it. In order to create a hot spot, a little marketing will do. This time, the whole country knows, household name, hot spot one day, my dear, the whole Spring Festival is a hot spot for her to lose weight, and dominate the hot search.
In the Spring Festival box office, movies such as Article 20 were so hot that some netizens lamented that Jia Ling's marketing team was so strong that turning on her mobile phone was about her weight loss of 100 jin or "hot" hot search.
People can't help but wonder: what happened to the comedian?
All this seems to be closely related to her new film Hot. This film is not only a story about losing weight, but also a practice about the ideal, challenge and transformation of life.
"Hot and Hot" tells the story of du Leying, who has been living in a house for many years, a "Neet" who is repressed by life and almost gives up on her own. After getting to know boxing coach Hao Kun, she is determined to change herself and achieve the goal of "winning once." She chose a seemingly impossible task: to lose 100 jin. In this process, she not only has to overcome the limits of her body, but also faces questions and ridicule from people around her. But in the end, she proved with her own actions that nothing is impossible as long as there is enough perseverance and determination.
There is no doubt that the success of this film is closely related to Jia Ling's own experience. But it is undeniable that the success of the film is inseparable from her strong marketing.
Things go to extremes, and this is what our ancestors Laozi said, and Jia Ling's rollover is inseparable from this sentence. Originally, comedian Jia Ling brought joy to everyone during the Spring Festival. many people also liked Jia Ling after losing weight, white skin, slim figure, and the moment she put on fashionable clothes, many people praised that Jia Ling was really beautiful. I was happy for Jia Ling's success in losing weight from the inside out, and I hope her film can have a good box office.
Due to excessive marketing, some netizens have asked very sharp questions, does this film have thought-provoking positive energy, is it just to lose weight?
The marketing methods of the film have aroused the dissatisfaction of some netizens. Some people think that Jia Ling and the behind-the-scenes team use the topic of losing 100 jin for hype, coupled with the star effect, so that the film box office remains high.
This view is not entirely unreasonable, but we should also see that Jia Ling's weight loss experience itself is a very inspirational story, which is highly consistent with the theme of the film, and has naturally become an important part of film publicity.
At the premiere, Jia Ling's voice became gentle after losing weight, which made people feel incredible. Beauties are always gentle, and Jia Ling is no exception.
Jia Ling lost half of her fan for her own film, and after this film, she will continue to work with Yang Zi and Zhang Xiaofei to make "thinking about Flowers". So how long will the hype last?
For Jia Ling's long operation, netizens also left messages in the comments area one after another:
"this woman has to say that I and the team behind the scenes are first-class marketing experts! The plot of this movie is completely rebranded in Japan, but with a dividend of 1.4 billion people in China, using the weight loss of 100jin and the star effect, it makes sense for the movie to be high at the box office. "
"Jia Ling's hype team is really annoying!"
"to tell you the truth, the movie is OK, but it's not worth so much at the box office. I don't know why she has been able to occupy so many good movies during the Spring Festival, but she can't make it."
"to tell you the truth, after suffering, ah, interests are also gained, and indeed they take up too much public resources."
What do you think of this? You are welcome to leave a comment and like in the comment area.
