The pre-sale box office exceeded 300 million, and the box office on the first day reached 1.359 billion yuan, surpassing the results of last year's Spring Festival. As of 17:00 in the afternoon of February 12 (the second day of the Lunar New year), the box office of the Spring Festival in 2024 has exceeded 2.1 billion yuan. There is no doubt that this year's Spring Festival box office has got off to a good start.
Compared with last year's blockbuster season full of industrial blockbusters, masterpieces and various themes, this year's Spring Festival film is undoubtedly a "small year" in terms of number, type and story. After all, "Bear haunts: reversing time and Space" made it into the top three at the box office. However, the reputation of the film has been upgraded as a whole.
Compared with last year's wandering Earth 2, the rest of the film hovered around 7 points, and this year's Spring Festival is almost always a "8-point goalkeeper." At present, "Flying Life 2" takes the lead in the Spring Festival file, with Douban scoring 8.2 points, while the current flower has fallen to 8.1 points. The scores of "Article 20" and "Hot and Hot" are 7.9 points. Almost all of them have reached an interesting and successful level. It seems that it is not only the Spring Festival Gala that has made progress.
In this year's film, two films talk about self-transcendence, in which "Flying Life 2" not only pursues the championship on the track, but also wins the title of "Spring Festival", which has both pre-sale box office and word-of-mouth.
Han Han's new film, "volume" 100%, can the audience still trust it?
Through comedy sketches and related movies, Shen Teng successfully made himself and "Happy Mahua" soar in three years. But in recent years, happy mahua movies seem to have become a replicator of traffic passwords, resulting in extreme homogenization and impetuous quick money.
Happy mahua stills of Charlotte annoyance
"content" has changed from a measure of comedy to a fig leaf for false propaganda. Shen Teng and Happy Mahua's overdraft reputation has also led to the extreme conflict between box office appeal and word-of-mouth poison in related films.
From this point of view, Han Han's "entry" is even worse. The talented writer who became famous when he was young in the print media era, the representative of "doing one line into one line", successfully entered the film market with literary and art films, but stumbled in the commercial film war in the Internet era. "four Seas" word-of-mouth crashed for a time, "fake literature and art is really greasy" also let Han Han's Spring Festival off to a bad start.
Stills of Han Han's "four Seas"
So this year, the not-so-novel racing theme, the nameless previous work that ended with 6.9 points, the controversial creator, and the usual way of presenting comedy, ran into a craze of the same name in "subject 3" in the early stage of the film. hold on to the marketing method of imitation and word-of-mouth in the short video era, while seizing the driver's license anxiety of young people, and carried out a wave of accurate emotional marketing.
After all, in 2024, the way to attract audiences into the cinema may be more important than content.
But it is still in 2024, the post-cinema era, that a strong and stable core can make movies stand firm.
The deviation of audience preference determines that the era of AI thinking, laughing and scolding, gags, fancy flowers and short comedies has passed, and pure and sincere feeling has become a killer skill to impress the audience.
Compared with the lost previous film, "Flying Life 2" cleverly subtracts, grasping the needs of the Spring Festival audience for pure happiness and pure input in the movie world, showing the audience overwhelmed. In the Spring Festival Gala advertising placement can not see the original sketch-like jokes, as well as in the short video of ordinary people's "joke-like" life.
At the same time, it subtracts sex, stars, fishy and other inappropriate gimmicks in the "New year" period and the greasy preaching in the chicken soup, although it retains the nutrition and idealism in the chicken soup. but it also makes the film have some surrealist colors.
This kind of "true and false", and even the real sense of drama when it is true and false, has added a higher texture to the film than ordinary comedy, coupled with Han Han's artistic aesthetic of music, pictures, lighting, color, and composition. Audiences can see many classic and familiar shadows in the film. The reproduction of hard core knowledge of racing elements also realizes the transfer of new knowledge.
Combined with the anxiety of competitive sports in every minute, the metaphor of natural and uncertain factors and the mobilization of emotion, the audience successfully followed the protagonist Zhang Chi to achieve an immersive experience from adversity temporarily. There is no messy relationship line, no broken family, no old relationship card.
"Flying Life 2" shows a pure comedy background, not tragedy, not satire, just comedy.
Although the plot is still full of twists and turns, and there are still typical and deliberate obstacles in the journey of returning to love, compared with the "too many elements" of most commercial comedies and the excessive suspense of "want to preach everything", the deleted and simplified "Flying Life 2" only retains the narrative main line of "return to the Race", and there are no brothers and friends who turn against each other. Successfully returned to the original pursuit of similar themes and genres-inspiration and excitement.
What makes Flying Life 2 really fly is the radical abandonment of self.
Zhang Chi is naturally a fictional character, but there are countless real aspects in his body. The decadence after major changes in life, the clown humor of seeking pleasure in bitterness, but "lying flat" but not accepting fate, and the sigh of "not accepting it in the past" all show the efforts of ordinary people to "lie still and lie still" and the hedge of stagnation.
This also determines the relaxation of Zhang Chi, from lying flat to objective cognition, to giving up, and then to the pride of fighting behind his back, and finally ushered in perfection for himself, although the ideal of the classic "counterattack counterattack, MV-style emotional rendering, surreal"Korean-style axe" is ideal, but it is still true.
Each group of characters in the film is a control group, and the distinct color of deconstruction in the early story is also the most distinct source of the film "Advanced sense of Comedy".
Racing and extreme sports are the "survival style of successful people" with strong elitism. At the same time, the zero rule of natural survival of the fittest in competitive sports also makes it convenient for people to project the competition between survival and life in the cinema. But at the same time, this elite color also determines that the car itself is untouchable-"away from the dust".
But "Flying Life 2" whether it is the remote, mysterious, complex, dangerous and magical Bayinbrook solution to form an approachable "eternal land", and then use countless close-ups of the earth under the feet and the soil under the wheels to conquer difficulties. "facing difficulties" desensitization training materialized, looking for the helplessness and persistence of the seal, and at the same time, it also visualized the word "struggle" in chicken soup, giving the film passion and vitality.
Using the "Old Man Le" electric car to deconstruct the rule of luxury cars and the elitism of racing cars is also a mockery of consumer society by ordinary people. Auto repair factory apprentices, driving school students enter the formal racing field, and even the temporarily formed "grass team" can successfully counterattack into the overall champion of the team. No matter how real life is, the rising channel in the ideal world is always open, which undoubtedly adds a "spark" to the film.
The lost lead seal is not in the dirt, but in the dusty warehouse. This dramatic, unexpected but "reasonable" result precisely proves that the world is a grass-roots team. So the amazing thing is that ordinary people actually have the opportunity to realize themselves, have "heavenly dignitaries", and get the code running smoothly on the grass team. This is undoubtedly a shot in the arm for people who have experienced a cold winter at the beginning of the new year.
Admittedly, as a neat film, there are still some shortcomings, after all, a single male perspective, slightly traditional chicken soup value transmission, flatter stories, and Han Han's juvenile fantasies that remain the same in middle age, are not quite in line with the current context of value judgment on the Internet. The comedy film "the Annual meeting can't stop", a similar comedy film that went viral in January, is also a little less popular in terms of conception, comedy style and upgrading.
But compared with common business comedies that are stacked with jokes, unscheduled, and attract attention by pretending to be silly and showing off wonders, "Flying Life 2" can undoubtedly serve as a watershed role between comedy and vulgarity, seriousness and deconstruction, "nipple music" and life thinking, poisonous chicken soup and value transmission, and play the role of an indispensable entertainment during the Spring Festival. Be a good 8-point goalkeeper.
