Text | Mulan
Editor | three CNY
These days, watching a movie requires a national anti-fraud app.
Wu Jing, with the actors of "blocking the Horse and seizing the Dao", enthusiastically promoted the film. Although it was online, the opening of Longbiao was supposed to go to the cinema.
As a producer, producer and script planner, Wu Ying also has a portrait of the person with the largest proportion of area on the poster C.
All the signs are making it clear to the audience that Wu Jing is the biggest selling point of this film.
Indeed, from the theme and lineup of this film, Wu Yue is not only the most well-known actor, but also a martial arts actor, action drama is his specialty.
How to look at the biggest highlight of "blocking the Horse and seizing the Dao" is also Wu Jing, and there is nothing wrong with him as a selling point.
However, after spending money to watch the movie, you will find that Wu Ying, like Shen Teng in Sunset Hotel, is a publicity gimmick.
The former appears as a human figure in the film, while the latter adds up to less than five minutes.
But the two works have one thing in common, that is, they put both in the most eye-catching position of the poster in order to mislead the audience.
01
The low-end version of Dragon Inn is optional for Wu Xun.
For one thing, the first few minutes of the movie were quite wonderful.
Yang Ye, played by Wu Yan, still struggles against the enemy with a golden knife in his hand.
In addition, Wu Yue's acting skills online, a move a smooth not to say, but also performed a brave and good at fighting, with a hundred enemies of the momentum of the general.
Even if battlefield was killed in the final battle, he still had the courage to face death as if he were dead.
If the film continues to the level of the beginning, or the follow-up plot, will be General Yang Ye trapped in a clear explanation, "blocking the Horse to seize the Dao" can be regarded as a work with a beginning and an end.
At least Wu Jing is still the protagonist, and there is no problem of "false" publicity for movie posters. After all, most of the audience came to Wu Xi.
Not only that, Wu Jing's action play is also the biggest attraction, and it is not a problem to hang a large number of cinema movies a few minutes ago.
As a result, those who play good cards are shabby.
After Yang Ye, played by Wu Yan, went offline, the protagonist immediately became Yang's two sisters, eight and nine.
Old nine wants to go to the enemy country to get his father's golden knife back, and the old eight stops him from giving way. After a few slow motions, the old eight finds that the old KCRC has lost his heart, so he has to go with him.
I thought it was difficult to get the golden knife. I never imagined that apart from fighting with the organ in the room where the golden knife was placed, they directly took the golden knife away.
This made Old Jiu cry at home when he decided to take out the knife, looking like he was going to die or die.
The key point was that the villains saw that they had taken out their knives and did not shout for anyone to stop them. They allowed the two of them to escape with their knives so easily.
And these intellectual plots are all to pave the way for the follow-up plot to take the part that imitates Dragon Inn as the main line.
This also makes all the action scenes at the beginning, followed by all kinds of fights in the inn. After two fights between the Yang sisters and Yang Ye's old subordinates, they found that the other side was their own, followed by a fight with the villains.
In Dragon Inn, at least there are confrontations between different forces, hidden identities that cannot be seen through, and so on, which is full of suspense.
However, in " Stop the Horse and Seize the Blade," everyone's identity was exposed. The innkeeper himself was the most mysterious, but in the end, he opened the card for the audience to see.
Except for the stories that take place in the inn, in terms of the arrangement of action plays, the acting skills of actors, the positions of actors, etc., "blocking the Horse and grabbing the Dao" does not reach the level of Dragon Inn.
From this point of view, the film is no different from other online movies, but it is also eye-catching by gimmicks, but what is really presented is nothing to say.
Perhaps this is also one of the reasons why "blocking the horse and grabbing the knife" did not choose the cinema line, and the level of self-knowledge is limited.
However, the most important thing is that there are no actors who have the appeal at the box office, and the only one we are familiar with, Wu Jing, has only a few minutes to play. If the audience finds that the goods do not match the version once they go online, the film is bound to be criticized and attacked by everyone.
In contrast, it is far better to let everyone spend a few yuan to watch it on the Internet, which will not affect the film side to make money, but also reduce the anger of the audience after watching the film.
But this movie still accounts for all the problems in today's online movies.
02
Selling dog meat with a sheep's head, the lower limit of online movies is all the way down.
On the face of it, no matter what a poster is made, it doesn't matter.
After all, even if it is a cinema movie, the poster is not necessarily consistent with the actual film. In addition to "Sunset Hotel", the most typical one is Wu Jing's "Goodbye, Li Coca-Cola".
"Teng Quan" and "Beijing content" are not high, but they are all put on the C position for publicity, which will do no harm to the film's box office.
However, this kind of operation can only deceive the audience, let everyone pay for it, the impact on word of mouth is still negative.
In the net big movie market, this kind of bad atmosphere rises all boats, the good does not learn, the bad is an accurate, more and more net big movies begin to show up in the film only a few minutes of supporting roles, or even guest stars as a gimmick.
"blocking the Horse and grabbing the Dao" is a film, and before that, there was a "never-ending ticket". The leading actor is obviously Chen long, but the film seems to feel that even though "Flowers" has just been broadcast, the popularity of Chen long's role in the play has improved a lot, but it is still a long way from Lu Liangwei and Zeng Zhiwei.
Therefore, the two largest portraits in the poster are these two old Hong Kong stars.
And the one who took this technique to the extreme was the director Wang Jing, who made two films of Heaven Sword and Dragon Sabre, which was still his own version of Jet Li and Zhang Min.
In order to create momentum for these two films, from posters to previews, I can't wait to take Gu Tianle, Zhen Zidan and others as the leading roles.
But after watching the film, it would be nice for the audience to remember that these two men were in the movie. However, Wang Jing succeeded in making a lot of money in this way, which also made the big movies follow suit one after another.
This time it is Wu Jing's turn. From a "martial arts star" with high recognition to the audience, she has become a "box office fraudster." No matter how much he wins, Wu Jing has lost his reputation and audience popularity first.
And with this work, the audience will also learn a lesson and will not be cut leeks any more. How long can Wu Jing cheat? For today, he has lost all his reputation, unless he can come up with a few high-quality works, he will no longer just be famous in person, but may also be able to win back a city.
But then again, after tasting the sweetness of "fraud", will Wu Meng still work hard?
