On the second day of the Lunar New year, Kuyun released the ratings data of each program on the first day of the Lunar New year. On the evening of the first day of the Lunar New year, there are two Spring Festival Galas that deserve our attention. One is a rerun of the Liao TV Spring Festival Gala. One is the Dragon year crosstalk Spring Festival Gala of Tianjin Satellite TV. Comparing the ratings of the two Spring Festival Gala, through the way of data, we seem to be able to draw some superficial conclusions.
Let's start with the ratings. The Liao TV Spring Festival Gala, which was replayed on the first day of the Lunar New year, ranked 29th in the ratings of all programs on the first day of the Lunar New year, with an overall audience rating of 0.5651%. The year of Dragon crosstalk Spring Festival Gala of Tianjin Satellite TV ranked 33rd, with an audience rating of 0.5179%. On the face of it, the audience rating of the crosstalk Spring Festival Gala of Tianjin Satellite TV is not as high as that of the rebroadcast of Liao TV Spring Festival Gala.
The premiere crosstalk Spring Festival Gala, the ratings are inferior to the reruns of Liao TV Spring Festival Gala. So, what about the ratings of the premiere Liao TV Spring Festival Gala? According to data from Kuyun, the premiere rating of Liao TV Spring Festival Gala is 2.5400%, ranking second among all programs on the premiere day (February 8), second only to CCTV's news broadcast. If we compare the premiere data of the two Spring Festival Gala, the audience rating of Liao TV Spring Festival Gala is about five times that of Tianjin Satellite TV Cross talk Spring Festival Gala.
Let's talk about why the two Spring Festival Galas are worth comparing. The most direct reason is that these two Spring Festival Galas focus on comedies. Although Liao TV Spring Festival Gala also has crosstalk, it mainly focuses on sketches. Tianjin Satellite TV Spring Festival Gala focuses on crosstalk works. The second reason is that Liaoning Satellite TV and Tianjin Satellite TV are both northern satellite TV platforms, and the usual ratings are second-tier. It is unfair to compare the first line with the second line, but it is very fair to compare the two lines.
Crosstalk and sketches are the favorites of the Spring Festival Gala over the years. It is the custom of the Spring Festival Gala over the years that those who win comedies win the world. Does crosstalk contribute more to the Spring Festival Gala, or does the sketch contribute more? This is something worth comparing. Because of this, Liao TV Spring Festival Gala and Tianjin Satellite TV Spring Festival Gala are easy to be evaluated together. According to the current ratings data, it is also easy for unknowledgeable viewers to draw the wrong conclusion: crosstalk can not beat sketches.
I disagree at first when I say that crosstalk can't beat skits. As soon as teacher Feng Gong (also known as Feng Gonggong, see teacher Feng Gong's new works this year) took the stage at the Spring Festival Gala of Beijing Satellite TV, which was led by viewers on the first day of the Lunar New year, it instantly increased the ratings of the Spring Festival Gala of Beijing Satellite TV, directly from around 0.5% to around 1.5%. Without the pull force that teacher Feng Gong took the lead in taking the stage, how could there be a ride behind the ratings of the Spring Festival Gala in Beijing?
It is said that the crosstalk of Tianjin Satellite TV Spring Festival Gala can not beat the sketch of Liao TV Spring Festival Gala, this is a little more accurate. Tianjin Satellite TV crosstalk Spring Festival Gala belongs to the online watching is very lively, in fact, the ratings data continue to be weak. On the Internet, there are indeed a lot of traffic fans to help, shouting why we must chase Tianjin Satellite TV crosstalk Spring Festival Gala and so on. However, it is important to know that when it comes to dehydrated ratings data, the fan flow thing doesn't work at all. There are a large number of traffic dramas, and the ratings are all on the street. Dehydrated audience rating depends on quality and real audience.
Liao TV Spring Festival Gala, there is no flow fans to help, the network about their content, there are no fans to help advocate, some, just ordinary audience recognition or criticism. A more interesting thing is that when the audience watched the Liaoshi Spring Festival Gala and found which sketch was not very funny and then criticized it, the Liaoning audience helped you criticize it, and no fans came forward to scold this and that. For the crosstalk Spring Festival Gala, it is just the opposite. When there is no room for criticism, the first Spring Festival Gala is in decline.
The success of Liaoshi Spring Festival Gala is not the success of the sketch, but the rejection of the success of the sketch family. If the sketches of Liao TV Spring Festival Gala were all performed by the disciples of teacher Zhao Benshan, it would not have achieved what it is today. On the contrary, this Spring Festival Gala widely invited comedians to let a hundred flowers blossom and a hundred schools of thought contend. Liao TV Spring Festival Gala with an open mind, invited a large number of comedy artists, but also opened the situation of the quality of their own works. Therefore, it is inevitable that its audience rating is high.
On the other hand, the crosstalk Spring Festival Gala of Tianjin Satellite TV is actually a typical one, serving an entertainment company with the strength of Tianjin Satellite TV. Friends who have not been to Tianjin may not know that crosstalk gardens are everywhere in Tianjin. Crosstalk is good, but there are really more people chasing Zhang Yuqi. Those who have heard crosstalk in Tianjin crosstalk garden know what is true crosstalk, what is called three vulgar crosstalk, flow crosstalk and Yingxian crosstalk.
In this situation, even if Tianjin Satellite TV can not just invite the world crosstalk heroes, it should also pay attention to building the local crosstalk brand in Tianjin. So many local crosstalk gardens in Tianjin can not be on the stage of the Tianjin Satellite TV crosstalk Spring Festival Gala. I personally think this is a phenomenon worthy of vigilance. It is Bad money drives out good.
Tianjin Satellite TV has turned the crosstalk Spring Festival Gala into a meeting for a Beijing entertainment company, which, of course, lacks a sense of competition and discounts the quality of its works. This practice actually hurts the development of crosstalk itself. A hundred flowers contending for beauty is spring, and it can only be funny if one flower is protected and kept in the greenhouse for spring. Tianjin Satellite TV had no time to mourn itself, and netizens helped to mourn it. (by Ma Qingyun / tr. by Phil Newell)
