The Spring Festival holiday has entered a countdown.
On the sixth day of the Lunar New year on February 15, many people are already on their way back, and the box office of the Spring Festival has begun to fall. When the marketing and heat have been exhausted, the Spring Festival blockbuster wants to go a long way in the second half of the Spring Festival. I'm afraid it needs real word-of-mouth support.
As of 23:00 on February 15th, the top three box office receipts in the mainland were "Hot and Hot", "Flying Life 2" and "Article 20".
Break 2 billion, Shen Teng tried his best, "Flying Life 2" still can not catch up, the big winner of the Spring Festival is decided!
It has to be said that in the case of lagging behind in all aspects of hot marketing, "Flying Life 2" can also hold on to the "hot and hot", Shen Teng is undoubtedly a great hero.
The single-day box office of "Hot and Hot" is 300 million, 31.8% of the film, and 33.3% of the box office. The attendance rate is passed but it is no longer excellent. The film won the daily crown for five days after its release, with a cumulative box office of more than 2.291 billion, and it is predicted that the final box office will be around 4 billion.
Jia Ling is undoubtedly a marketing genius.
Whether it's "Hello! Li Huanying is still "Hot and Hot". In terms of publicity, the new films of the same period are rubbed on the ground, even causing almost all other blockbusters in this year's Spring Festival to give up publicity, just watching "Hot and Hot". According to the box office website, "Hot and Hot" has received 1607 hits in just six days, more than the new Spring Festival films in the same period combined.
Love mother, love yourself, Jia Ling movies can always accurately output emotional value.
"Hot and Hot" is certainly not the best in movies, but it is undoubtedly the best movie commodity, which is not derogatory.
After all, ordinary audiences need nothing more than entertainment and emotional resonance to watch movies. Jia Ling has done a good job in this. Of course, if Jia Ling wants to go further, the style of sketch comedy will have to be changed.
"Flying Life 2" grossed more than 260 million yuan in a single day.
Movies accounted for 29% of the total, and the cumulative box office in the six days after the release of the film exceeded 2 billion.
Compared to the overwhelming popularity of " Hot and Hot,"" Flying Life 2 " seemed a little lonely this time, but the box office of the movie did not lag too much. It even defeated " Hot and Hot " on its first day of release to win the title. Unfortunately, the topic of the movie was always a little too hot.
According to statistics, the film has received 964 hits since its release, and it can be seen that the cost of distribution is much lower than that of "Hot and Hot".
Fortunately, Shen Teng's audience was invincible, and this time Han Han also accepted the lesson that "four Seas" was not full of content. "Flying Life 2" contained 100%. At first, the audience was worried that Shen Teng was making green leaves for young fresh meat Fan Cheng Cheng, but the highlights of the film were all given to Shen Teng.
Although Shen Teng tried his best, with the current trend, "Flying Life 2" must not be able to catch up.
The competition for the championship of this year's Spring Festival has come to an end. Jia Ling is undoubtedly the biggest winner. At present, Jia Ling relies on "Hello!" Li Huanying's "Hot and Hot" personal director's work has exceeded 7.706 billion yuan at the box office, and is about to surpass Wu Jing's 7.72 billion at the box office to become the 12th director in Chinese film history. She is also the only female director in the top 12!
Three consecutive days of reverse decline, the box office exceeded 990 million, Jia Ling can not hold it down, the Spring Festival and the birth of a big dark horse!
However, after the Spring Festival holiday, I look better at the counterattack of Article 20.
Article 20 is undoubtedly the most tortuous new film in this year's Spring Festival.
Before the release, a large number of movie stars, coupled with Zhang Yimou's gold-lettered signboard, made the film the champion of the Spring Festival. Unexpectedly, the pre-sale of the film has not been very good, making the audience question whether it is the word-of-mouth of Zhang Yimou's "Man Jiang Hong".
At the beginning of its release, it was directly overtaken by "Bear haunted", but "Article 20" withstood the pressure!
The single-day box office of the film exceeded 175 million, the proportion of films rose to 18.1%, and the box office accounted for 19.2%. The attendance rate was higher than that of "Hot and Hot". Even if Jia Ling searched countless times, she failed to suppress the film. After six days of release, the cumulative box office of the film exceeded 990 million.
This is undoubtedly a victory of word-of-mouth.
At first, Article 20 was questioned very loudly, the texture of TV dramas, the realistic theme forcibly added comedy elements for the Spring Festival, and so on, but the film still dared to discuss the legal dilemmas of life by virtue of its concern for the people at the bottom. The texture of TV dramas may be to be approachable!
In the second half of the Spring Festival, the film is obviously in force, from February 12 to 14, the box office fell for three consecutive days is the best proof.
According to this trend, it is predicted that the movie will soon complete the overall transcendence of "Bear haunts"!
In the end, the box office is around 2 billion, and it can even hit 2.5 billion. Will be the runner-up in the 2024 Spring Festival box office.