Recently, a new film has become a hit.
The movie version of "Flower Thousand bones".
How bad is it?
It was named "The First Year of the Year" by CCTV.
Douban's score of 3.5 is still falling.
Uncle Yu's friends all gave only one star.
Netizens all brush bad reviews, and some exit halfway.
"for the first time, there was a feeling that no one was sad to die."
It has been in theaters for a week and has grossed less than 6 million at the box office.
The director was in such a hurry to send a video to apologize publicly.
Then the producer also showed up to respond to the query.
It is called helping Guangxi tourism economy and showing the theme of women's growth, so I decided to shoot this work.
At the same time, Zhao Liying, Ma Ke and others who starred in the drama version of "Flower Thousand bones" also posted a blog to help promote it.
But unexpectedly, the operation caused the audience to revolt.
But it also aroused Uncle Fish's damned curiosity and couldn't help going to the cinema to inspect the goods.
After a heavy physical and mental injury, I found that the film seems to be more than that.
Then let's just talk--
Flower Thousand Bones
The 2015 edition of "Flower Thousand Bones" is a real hit.
At that time, it was the early days of fairy couple's power, and the theme songs of the series both became popular.
The ultra-high ratings have made many actors in the play popular, and Zhao Liying has become one of the top 85 stars.
However, the production process of the film version is not very smooth.
First the casting problem.
In 2020, it was reported that some Shuang would take over the movie version of "A Thousand bones of Flower".
Unexpectedly, it met with strong opposition from fans.
Fans made big-character posters, saying that there were many problems with the IP and hoped that she would "cherish feathers".
The scene was so vigorous that it even became a scene on CCTV.
Then the news came to an end.
Coupled with the severity of the epidemic, the movie version seems to have disappeared.
Two years later, suddenly, the official cast announced.
The leading actors and actresses are Li Chengbin and Chen Duling.
Although the two actors had starred in a number of works before that, they were far less well-known at that time.
Most of the other supporting roles are talent artists with little acting experience.
This has made people put a question mark on the quality of the work.
Coupled with the subsequent release of the shape of the promotional film, it triggered a wave of complaints.
No face-to-face, no fairy spirit, Cass cobbled together "too casually".
Even before it was released, the expectations of the movie version and the popularity of the audience had fallen to the lowest.
Secondly, the shooting process is also very bumpy.
Due to the epidemic, the whole crew was stranded for more than half a year, and it took four years from the official announcement to the release.
Fairy puppet audience is already fixed, how many new works have appeared in the past four years, the backlog of inventory naturally has the risk of being out of date.
All this seems to herald the end of the movie version.
But Uncle Fish still walked into the cinema to inspect the goods in accordance with the principle of fairness and impartiality.
After watching it, he was even more surprised than the director.
When filmed like this, the box office can still have more than 5 million?
Let's start with the plot itself.
The plot of the film version is relatively consistent with the main line of the original.
The protagonist flower thousand bones (Chen Duling is acted the role of), the life style to Yin, the body carries the strange fragrance.
From childhood, he always brings misfortune to the people around him, thus being expelled by the villagers.
On the way to escape, I met a mysterious man to show me the way.
Let her go to Changliu Xiuxian, worship Baizi painting (Li Chengbin is acted the role of) as the teacher, can change her life to escape misfortune.
But the two had long been linked by fate, and could not help falling into a taboo love between master and apprentice.
The process focuses on one who clearly loves me and I love you, but each has his own reasons for abuse.
In the end, Hua Qiangu collected artifacts to save Baizi, but this was crusaded by all factions.
The siege unexpectedly forced thousands of bones to revive the power of the demons.
It also makes Baizi painting have to face the problem of choosing one of the two lovers.
Whether it is the original work or the play, most of the time it has been abused for the sake of abuse.
The audience has long been fed up with such stories.
If the film version can not do innovation, at least the original story should be told to keep the audience.
But unfortunately, neither has been done.
There is no denying that it is not realistic to cram the volume of 50 episodes into a 100-minute movie.
So the movie version is greatly cut, omitting the auxiliary plot to make the story lighter.
But the problem was that the main thread that had been preserved had also collapsed.
The protagonist's love line turns suddenly, without emotional groundwork.
In the play version, Baizi painting pays attention to the early stage of Hua Qiangu because he knows that she is a disaster of her own life and death.
Repeated contact is not only to observe and test, but also to find a way to crack it.
And Hua Qiangu's feelings for Baizi painting, on the one hand, is grateful for each other's life-saving grace.
On the other hand, a person who has lived in the dark since childhood is yearning after seeing a beam of light.
But in the movie, there are none of these antecedents.
Emotional development depends directly on physical contact and sudden unexplained concern.
There were no details of getting along with each other, and suddenly I began to have a secret love.
Then a big jump, the progress bar directly pulled to love to die for life.
The failure of the love part makes the protagonist's forbearance and sacrifice seem particularly ridiculous.
Then there is the overall downgrade of the story structure.
In the play version, the meeting of Hua Qiangu and Baizi painting is the deliberate design of the master of the eternal cabinet.
In order to pull the white painting down the altar and take its life.
The same is true of the film, but it has been adapted.
The real cabinet master died as soon as he appeared.
In his place was Bai Zihua's senior brother.
Because the jealous goddess liked the white painting, she accidentally beat it to death.
But put all the blame on Baizi painting, using thousands of bones to retaliate.
The motive is already so far-fetched, who knows there is a more healthy one.
After the incident, Senior Brother suddenly woke up and immediately chose to jump into the Unrequited Pool to commit suicide.
The character died inexplicably before the audience came to ask why.
The illogical fragmented narrative makes the film break seriously in the look and feel.
Even the original party and drama fans can see it in the clouds.
On the other hand, the performance of actors is also inexplicable.
The emotion is abrupt, the expression is also very strong.
Effort can be seen in veins and tears, but there is neither beauty nor empathy.
In particular, the blackening scene of thousands of bones, as the hot review of the movie channel said, is very similar to the cross-dressing video of the plot piled up on the short video platform.
Special effects, Uncle Fish won't talk about it.
Let's see for yourselves.
It can be said that the film is terrible both in hardware and software.
The box office is broken, really not unjust.
"the worst at the beginning of the year" is indeed well-deserved.
However, with the development of public opinion, it is not the film itself that has triggered the audience's rebellion.
It was an apology and statement from the creative team.
The director apologizes to everyone but the audience.
On the contrary, I feel that my efforts have not been rewarded and have not gained the support of the audience.
"I have also been keeping an eye on the box office of the movie, and I am surprised to know that it is not ideal. At this moment, I feel very guilty, sorry to our producer, betrayed his trust, but also sorry to the team. I feel that four years of hard work has not been rewarded. I would like to say sorry to you here. "
The director was surprised by the dismal box office, which surprised the audience even more.
Although it does not rule out the marketing means of last resort, it does show the deformity of the internal entertainment film and television industry.
Just work behind closed doors, but ignore the feedback from the audience.
Not to mention the public opinion controversy caused by "A Thousand bones of Flower" in the early stage.
However, the audience has already given the answer to the direction of adapting the movie into the drama of the ancient puppet.
"three lives, three generations and Ten miles of Peach Blossom" was also a national-level drama.
The movie version even complied with the call of netizens, inviting Liu Yifei and Yang Yang to look beautiful.
But similar plays have a sense of fracture, and unaccustomed visual art.
Let the film version of the word-of-mouth mess, but also gave birth to a lot of hilarious hilarious scenes.
Even if the movie "Zhu Xian" catches up with its luck, it will wait for Xiao Zhan to become the top stream overnight.
Can not stop the collapse of word-of-mouth, cursing incessantly.
In the early years, there were heat and flow blessings, even so.
With repeated tricks and iterations of stories over the years, audiences have long lost patience with this kind of films.
In addition to the film, the audience is becoming more and more unpopular with the creative team's desperate efforts at the box office.
Especially in recent years, selling badly has become a fixed way of marketing.
Audiences see more early born tired, more know the quality of the work is the last word.
For example, Guo Jingming apologized many times for box office problems.
He also shed tears on the road show scene and said the famous sentence:
"is it because my name is Guo Jingming that everything I do is wrong? Is it true that only when I am dead, will you not scold "knight trail"? "
But the quality of the work cannot be saved by selling badly.
On the contrary, he completely lost the trust of the audience after many apologies.
Of course, there is also something useful about "selling miserably at the box office".
But without exception, all works of quality or sincerity can be seen.
For example, before the release of "the Deep Sea" was also questioned that the director sold miserably to affect the perception.
But after the release, even if the word-of-mouth is bipolar, the extreme sense and innovation of the picture is recognized, so it still attracts many people to recommend it again and again.
And, "the God".
In the early stage, the box office was not very ideal because of the announcement problem.
Urshan's "back to the book" speech also triggered a backlash.
But the box office reversal in the later period even led to continuous topic discussion.
It was also the audience who saw the team's persistence and attempt on the industrialization of domestic films.
You see, for a sincere work, even if it is not perfect, the audience is still tolerant.
In fact, to put it bluntly, the result of the box office is the exchange of hearts between the creator and the audience.
Whether the work is sincere or not, the audience has its own feelings.
The audience also knows whether the words are calculated or not.
Without this awareness, no amount of apology can only be meaningless self-touching.
