In 2023, a coconut tree "male Model Troupe" became popular on the live track in the first half of the year, and a Proton Troupe became popular in the second half of the year.
Together, they will blow the whirlwind of men's sex marketing all over the world of short videos and brands, and there will be nowhere to escape whether you want to see it or not, like it or not.
To ask who has the most frequent facial scans, whether it's subway, elevator ads, outdoor big screens, or mobile App open-screen ads, they all cover you?
When it belongs to Deep-Fried Chicken in the Divine Proton Group, Ji Fa plays Yu Shi.
The brand has taken a fancy to the super popularity brought by the film character Yushi, and employing him as a spokesman, on the one hand, can bless the popularity and topic of the brand, on the other hand, it also coincides with this gluttonous feast of male sex marketing.
Let's take a look at the latest promotional film out of the street-the vertical screen advertisement for the recovery honey product under the French Guerlain brand, Ji is still full of energy.
Look at this shot, the taste of martial arts film comes out ~
▲ image source: Weibo
And coherent movements.
▲ image source: Weibo
Brother Jackie Chan saw it and had to say: the young man is a little interesting.
If we don't talk about it, everyone will never think that this is an advertisement for skin care products.
Don't complain yet, there are more powerful things.
When the timeline moved to a month ago, the good shop made a horse ride tailor-made for the right amount, which was really wrong.
▲ image source: Weibo
After watching the whole video, I don't know whether to doubt the mental state of the good shop or my eyes.
No, it's a brand that sells nutty snacks. What are you doing?
I understand that they all focus on a degree of skin exposure, highlighting the good figure of the spokesperson, but I don't understand that it has something to do with the main product.
Of course, if the brand insists on linking the two, it can still be broken, which is a bit more difficult for the copywriter.
For example, Guerlain gave Yu the slogan, "do foot" muscle, the new year renovated muscle. Nine times faster repair, more and more new bee collection. A double coruscate change, the New year win-win bloom. Together with Jiaolan, Jiaolong will shine in the New year, and good luck will bring a new face. "
Homophonic stalks and slang in the skin care industry. Among them, the original function of "muscle" is related to Yu Shi's shooting of "God sealed" film, which has experienced closed training for as long as half a year.
Here in Jiaolan, it is presented in a set of Chinese kung fu; in the boutique shop, the most classic riding scene in the film is used.
Yijia mobile phone is used to the extreme, directly let the horse appear in the new product launch site.
▲ image source: Weibo
But are consumers happy to see it? I'm afraid it's more of a fan bash. But enough.
From the flow artist to the recent focus people, hot events, anyway, can help people or things to further open brand awareness, are worth trying marketing means.
Life can be low-key, but to be a brand, low-key is really not feasible.
Walk into the mall, all the brands (the same category) on the same shelf, one familiar, one slightly heard of, one unheard of, who do you choose?
If you choose an unfamiliar brand with great exploratory spirit every time, forget it.
But the vast majority of people either continue their previous habits of choosing common brands or try new brands that have been recommended recently.
And these brands selected by people's real gold and silver votes, they all have an opportunity to be recognized, among which advertising plays the biggest and most far-reaching role.
Here are some of the slogans that have made a deep impression on the hearts of the people:
Heng Yuanxiang, sheep.
Afraid of getting angry, drink Wang Laoji.
Not all milk is called Trensu.
Howdy's great! Everyone is really good!
Step by step high reader, where can not order where.
This year, there will be no gifts for the festival, but only platinum for gifts.
Little sunflower mother class has begun! If the child coughs old or bad, it is mostly due to lung heat.
……
The memory of death suddenly attacked me, didn't it?
▲ image source: Xiao Hongshu netizen
In the era when smartphones were not yet available and widely used, people are loyal fans of television. Once this time-killing "Pandora's box" is opened, the minds of the audience will have to be poured into a huge amount of advertising information.
When the audience has consumer demand, they will naturally give priority to these "heard of" brands. In psychological small business, this is called seeing more effect. It means that the more you come into contact with a person or thing or brand, the more your preference will increase.
In the imperceptible influence, the audience has paid for the advertising behavior of the brand. And the more brainwashed the advertisement is, the longer the long-tail effect is, and even some brands have changed their spokesmen, but the spell still lingers in the minds of the audience.
For example, the big power shouted for Liumei: "Are you okay?" Are you okay? Are you okay? Nothing to eat."
▲ Picture Source: little Red Book
The evil nature is sandwiched with a bit of strange spirit of yin and yang, and then meet Yang Mi, who is set up as a spokesman for this advertisement, which directly explodes the stem of Liuliumei.
The carriage of the times is moving forward, people's living habits have undergone earth-shaking changes, and the ways and channels of brand advertising also keep pace with the times and become more diversified.
Instead of being able to advertise in traditional media in a "wide-spread" way, the Internet world has now opened up a new world for brands to reach consumers.
I believe everyone has had the feeling that the ads that can be seen everywhere on App are becoming more and more accurate, and many of them are brands they have bought or products that they happen to want to buy recently, giving people the illusion that their phones are being monitored.
This is because the flow is becoming more and more expensive, the delivery is also more and more volume, the brand pays more attention to the visible transformation effect under the fine operation.
Back to the beginning of the Yu Shi endorsement Jiaolan. In fact, as early as last August, "Fengshen" film word-of-mouth counterattack, "Proton Troupe" across the network, Yu Shi has become a popular cake in the eyes of many brands. At that time, Jiaolan announced that a number of actors who participated in "Fengshen" were best friends of the brand, and Yu Shi ranked first.
▲ source: Guerlain Guerlain, France
After more than four months of assessment, Yu Shu was promoted from a best friend of the brand to a brand ambassador. Guerlain also specially invited him to shoot an advertising film. It is conceivable that the favorite must be the purchasing power of suitable fans.
Admittedly, this short and fast traffic play is very suitable for the Internet world where the information is jumbled and the top stream comes and goes in a hurry.
If you want to ask the brand circle who is most familiar with this game, Rui Xing, who brought coffee drinks into the era of 9.9 yuan, has the most say.
This is not true. Recently, another important spokesman was announced by the government. In the first official announcement on Weibo, the number of retweets, messages and likes has increased ten million times more than usual.
▲ source: luckincoffee Luckin Coffee
Rui Xing, who is good at causing trouble, will not miss the trump card of the family. This Monday (January 22) hand in hand with easy closure Qianxi brought fans a "big surprise"-the official launch around the four-character brother.
On the same day, the topic # Rui Lucky easy to close Qianxi small Card # immediately rushed to the list of hot searches on Weibo. Luckily, the coffee machines in offline stores were dry and smoking, the Spring Festival Gala for fans was ahead of schedule, and even passers-by joined in a wave of excitement.
Starting with an advertisement of Tang Wei and Zhang Zhen holding a "small blue cup", they opened the "urban white-collar" market, followed by Gu Ailing, Lilu Xiu, Wang Shun, and Tan Songyun. From the entertainment circle to the sports circle to the animation circle, and then to the cooperation with the A-share king Maotai boss, Ruixing's circle has no wall.
In other words, Lucky is faster than Guerlain and has been holding hands since the release of "Fengshen" in July.
Source of ▲: Luckin Coffee
Now lucky in the minds of consumers have smashed out the brand of marketing experts, a variety of large and small IP co-names, cross-border co-names, but also let its users achieve full-crowd coverage, Lucky has become the largest national coffee brand.
This kind of breaking through the shackles of the circle, get more opportunities to be seen and paid attention to, and let the brand plant a seed in the hearts of consumers, and then through a variety of endorsements, facial scans, and recommended practices, let the seeds break the ground and grow into towering trees. to enhance the brand's sense of identity and value is exactly what brands pursue.
Advertisements are to be widely advertised. Compared with spending money without splashing a little splash, Guerlain and fine goods shops are understandable to attract attention with their spokesmen's figure. After all, they have paid out their white money.
Look, this is a prosperous time, as the coconut tree wishes.
